About Chronic Cellars
Chronic Cellars is Paso Robles' most gleefully irreverent winery, founded by brothers Josh and Jake Beckett, sons of the family behind Peachy Canyon. It is instantly recognizable by its bold sugar-skull and skeleton label art and its cheeky wine names, from Sofa King Bueno to Purple Paradise, a whole lineup that refuses to take itself too seriously.
Behind the fun are genuinely approachable, affordable Rhone and Zinfandel-based blends made for easy drinking. The tasting room matches the vibe: laid-back, playful, and welcoming, a refreshing antidote to wine-country stuffiness and a favorite for groups looking to have a good time in Paso.
What Wino Notion Loved
Visit pending, based on winery profile & reputation
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Chronic Cellars isChronic Cellars is a Paso Robles wine brand known for its illustrated artist labels and its celebration of rock music culture.
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Josh and JakeJosh and Jake Beckett built an irreverent brand identity around rock music personalities and artist-illustrated labels, in deliberate contrast to the prestigious, wine-establishment-reverent estates of Paso Robles. They produce estate Paso Robles Petite Sirah, Zinfandel, Syrah, and Grenache blends under comic book artist illustration labels.
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The Chronic CellarsThe Chronic Cellars wine names, Suite Petite, Sofa King Bueno, Purple Paradise, and the Double Dose, show an irreverent, rock-music-celebrating approach to naming and marketing that deliberately runs against Paso Robles convention.
"Josh and Jake Beckett's 2004 Paso Robles irreverently artistic Rhône and Zinfandel brand."
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Featured Wines
Petite Sirah
Suite Petite
Paso Robles · Chronic Estate
Petite Sirah from Chronic Cellars (Paso Robles, Chronic Estate).
Estate
★★★★☆
Zinfandel Blend
Purple Paradise
Paso Robles · Chronic Estate
Zinfandel Blend from Chronic Cellars (Paso Robles, Chronic Estate).
Estate
★★★★☆
Red Blend
Sofa King Bueno
Paso Robles · Chronic Estate
Red Blend from Chronic Cellars (Paso Robles, Chronic Estate).
Estate
★★★★☆
Tasting Experiences
Visit Website →Rock Culture Irreverent Walk-In
Taste the wines at Chronic Cellars in the Willow Creek District. Daily 11am to 5pm, walk-ins welcome.
From $15
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