About Decoy Winery
Duckhorn Wine Company's Sonoma County-focused consumer-accessible brand — Decoy produces Sonoma County Cabernet Sauvignon, Chardonnay, Pinot Noir, and
Decoy Winery is Duckhorn Wine Company's most consumer-accessible and Sonoma County-focused brand portfolio.
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Decoy Winery isDecoy Winery is Duckhorn Wine Company's most consumer-accessible and Sonoma County-focused brand portfolio.
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The name —The name — drawn from the duck decoy that has long been associated with the Duckhorn brand identity — extends the most beloved Duckhorn Napa Valley Cabernet Sauvignon and Merlot aesthetic into a Sonoma County wine program priced for the broadest possible consumer audience without sacrificing the quality conviction that the Duckhorn name promises.
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The Decoy wineThe Decoy wine program — Sonoma County Cabernet Sauvignon, Chardonnay, Pinot Noir, Merlot, and red blend — draws on carefully selected Sonoma County and California sourcing to produce wine of genuine quality at pricing that introduces the Duckhorn portfolio philosophy to consumers who might find the flagship Duckhorn Napa Valley wines beyond their regular purchase comfort zone.
"Duckhorn Wine Company's Sonoma County-focused consumer-accessible brand — Decoy produces Sonoma County Cabernet Sauvigno"
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Decoy Winery
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Featured Wines
Cabernet Sauvignon
Sonoma County Cabernet Sauvignon
Sonoma County / Decoy Estate
Decoy's most broadly Duckhorn-portfolio-accessible Sonoma County Cab — estate Cabernet from the most consumer-accessible Duckhorn-family pricing tier at the most broadly visitor-welcoming Healdsburg walk-in format, warm and food-compatible in the most approachable Duckhorn-brand-identity and Sonoma-County-specifically-available daily tasting format.
Estate
★★★★☆
Pinot Noir
Pinot Noir
Sonoma County / Decoy Estate
Decoy's most broadly Duckhorn-accessible and Sonoma-County-cool-climate Pinot — estate Sonoma County Pinot Noir at the most consumer-accessible Duckhorn-family pricing showing the mineral, food-compatible character that the most visitor-welcoming and Duckhorn-brand-identity-capitalizing Healdsburg walk-in estate produces in California's most fashionably cool-climate red variety.
Estate
★★★★☆
Cabernet Sauvignon
Limited Cabernet Sauvignon
Napa Valley / Decoy Estate
Decoy's most prestige-tier and Duckhorn-Napa-Valley-adjacent expression — Limited Napa Valley Cabernet from the most consumer-accessible Duckhorn-family brand's most ambitious annual selection bridging the Decoy accessible pricing with the Duckhorn Napa Valley flagship quality conviction.
Estate
★★★★☆
Tasting Experiences
Book on Tock →Duckhorn Family Walk-In
Daily walk-in at the most consumer-accessible and broadly visitor-welcoming Duckhorn-portfolio brand experience — Decoy Sonoma County Cabernet, Pinot Noir, and Limited Cab from the Duckhorn Wine Company's most family-accessible Healdsburg tasting room. Family-friendly. The most Duckhorn-brand-identity-familiar and broadly accessible daily walk-in in Healdsburg.
From $30
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