Visiting Santa Barbara for the first time? This guide covers everything you need, which AVAs to explore, which wineries to start with, what to budget, and the mistakes to avoid.
The 2004 film Sideways put Santa Barbara on the wine map, Pinot Noir sales jumped 16% nationally.
Understanding Santa Barbara
Santa Barbara is artisanal, cool-climate, Burgundian in spirit, the Sideways region. It spans several key sub-appellations:
- Sta. Rita Hills
- Santa Ynez Valley
- Happy Canyon
- Ballard Canyon
Where to Start
For first-timers, begin with established estates with professional staff and wines that represent the region well.
What to Expect
First-Timer Checklist
- Book tastings in advance, walk-ins are rare on weekends
- Eat before you start tasting
- 2-3 stops per day max
- Designate a driver or hire a car service
- Take notes on wines you love
Budget
The Foxen Canyon Road self-guided tour hits many great wineries in one drive Average tastings: $25-$65 per stop. Stay in Los Olivos or Solvang.