Visiting Sonoma County for the first time? This guide covers everything you need, which AVAs to explore, which wineries to start with, what to budget, and the mistakes to avoid.
Sonoma is the most diverse wine county in California, 17 AVAs with completely different terroirs.
Understanding Sonoma County
Sonoma County is laid-back, diverse, authentic, the anti-Napa. It spans several key sub-appellations:
- Russian River Valley
- Dry Creek Valley
- Alexander Valley
- Sonoma Coast
Where to Start
For first-timers, begin with established estates with professional staff and wines that represent the region well.
What to Expect
First-Timer Checklist
- Book tastings in advance, walk-ins are rare on weekends
- Eat before you start tasting
- 2-3 stops per day max
- Designate a driver or hire a car service
- Take notes on wines you love
Budget
Sonoma is 30-50% less expensive than Napa for comparable quality; many walk-in tastings available Average tastings: $25-$65 per stop. Stay in Healdsburg or the town of Sonoma.