About Imagery Estate Winery
Imagery Estate Winery is the most artistically distinctive and varietally adventurous wine estate in the Sonoma Valley. Joe Benziger — who built the Benziger Family Winery with his family before establishing Imagery as his personal creative project — founded the label with a dual commitment: commission original artwork for every wine label, and produce every wine from an unusual or unexpected varietal that California producers rarely explore seriously.
The result is a winery unlike any other in the state. Over 30 varietals have been produced under the Imagery label — Barbera, Lagrein, Tempranillo, Malbec, Cabernet Franc, Petite Verdot, Arneis, Verdelho, and dozens of others — each accompanied by an original artwork commissioned specifically for that wine from a rotating roster of Bay Area and international artists. The Imagery Art Collection, housed at the estate, spans over 200 original works and constitutes one of California's most genuine and extensive private wine-art collections.
The Highway 12 Glen Ellen tasting room and grounds — walk-in daily, families welcome, picnic grounds with Sonoma Mountain views — provide access to the full Imagery varietal and artistic program in an estate setting that feels genuinely creative and experimental rather than commercially polished.
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Imagery Estate WineryImagery Estate Winery is the most artistically distinctive and varietally adventurous wine estate in the Sonoma Valley.
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Joe Benziger —Joe Benziger — who built the Benziger Family Winery with his family before establishing Imagery as his personal creative project — founded the label with a dual commitment: commission original artwork for every wine label, and produce every wine from an unusual or unexpected varietal that California producers rarely explore seriously.
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The result isThe result is a winery unlike any other in the state.
"Art + Wine + Rare Varietals — Joe Benziger's artist-label program produces over 30 unusual varietals on the Sonoma Mount"
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Featured Wines
Barbera
Barbera
Sonoma Valley Estate
The Imagery rare varietal flagship — estate Barbera from Sonoma Mountain terrain showing the bright cherry acidity and warm Italian character that this Piedmont variety produces when a genuinely curious winemaker takes it as seriously as Cabernet.
Lagrein
Lagrein
Sonoma Valley Estate
One of California's rarest varietal Lagrein programs — Imagery's North Italian Alto Adige variety showing the dark, earthy character that this mountain grape produces in California when produced by a winemaker with genuine varietal conviction.
Cabernet Franc
Cabernet Franc
Sonoma Valley Estate
Estate Sonoma Valley Cab Franc — herbal, structured, and showing the Loire character that this Bordeaux variety produces when treated as a varietal wine rather than a blending component in Imagery's artist-label exploration.
Tempranillo
Tempranillo
Sonoma Valley / California
Imagery's Spanish flagship — Tempranillo exploring the variety's character in California warm-climate conditions with the same careful small-lot attention that Joe Benziger applies to every unusual varietal in the rotating 30+ variety Imagery program.
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Art & Rare Varietal Walk-In
Daily walk-in tasting at Sonoma Valley's most artistically distinctive estate — original commissioned artwork for every label, 30+ unusual varietals including Barbera, Lagrein, and Tempranillo, with picnic grounds and Sonoma Mountain views in Glen Ellen.
$25
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