About Habit Wine Company
Habit Wine Company is a dedicated estate winery in the cool, maritime Sta. Rita Hills appellation in western Santa Barbara County, producing wines that reflect the character of diatomaceous soils and the Santa Rita Hills' direct Pacific exposure. Habit Wine Company is named for the habit — the daily routine, the repeated practice that becomes second nature, the beh. The estate's commitment to quality viticulture and site-specific winemaking has earned Habit Wine Company a respected place among the region's most consistent and genuinely food-friendly producers.
The Sta. Rita Hills growing environment shapes everything Habit Wine Company produces. Diatomaceous soils and the santa rita hills' direct pacific exposure define the estate's vineyard character, contributing the structure, natural acidity, and terroir specificity that distinguish the finest wines from this appellation. Pinot Noir and Chardonnay form the backbone of the portfolio, with each variety expressing a distinct facet of the estate's unique growing conditions. Winemaking at Habit Wine Company prioritizes transparency and balance over extraction, allowing the appellation's natural character to lead rather than winemaker intervention.
Visitors to Habit Wine Company can expect a genuine and unhurried tasting experience that reflects the estate's commitment to quality and hospitality. The tasting room provides an authentic introduction to the estate wines and the Sta. Rita Hills appellation. Whether visiting for a focused flight or a deeper exploration of the estate's vineyard programs, Habit Wine Company offers the kind of direct producer experience that wine tourism in California wine country is built on — knowledgeable, welcoming, and genuinely connected to the land and the wines it produces.
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