About McPherson Cellars
McPherson Cellars is a central Lubbock winery led by one of the best-known families in Texas wine. Its downtown tasting room provides an accessible way to understand the High Plains without driving through the region's widely dispersed vineyards.
The portfolio leans into grapes that handle heat, wind, and elevation, while the tasting room hosts regular events and community programming. It is a practical first stop for travelers building a Lubbock wine itinerary.