About the Region
The agricultural engine of Texas wine, where high elevation, dry air, broad temperature swings, and deep farming knowledge support much of the state's grape supply.
Featured Winery Profiles
McPherson Cellars
McPherson Cellars is a central Lubbock winery led by one of the best-known families in Texas wine. Its downtown tasting room provides an accessible way to understand the High Plains without driving through the region's widely dispersed vineyards.
View profile →Llano Estacado Winery
Founded in 1976, Llano Estacado is one of the oldest and largest wineries in Texas. Its Lubbock facility connects visitors to the scale of High Plains wine production and to a portfolio that ranges from widely distributed bottles to more focused Texas releases.
View profile →Grapes to Know
Tempranillo
Look for this grape in tasting flights and ask whether the fruit was grown locally or sourced from another Texas region.
Cabernet Sauvignon
Look for this grape in tasting flights and ask whether the fruit was grown locally or sourced from another Texas region.
Sangiovese
Look for this grape in tasting flights and ask whether the fruit was grown locally or sourced from another Texas region.
Viognier
Look for this grape in tasting flights and ask whether the fruit was grown locally or sourced from another Texas region.
Mourvedre
Look for this grape in tasting flights and ask whether the fruit was grown locally or sourced from another Texas region.