What We Like
Downtown Lubbock visitors and Texas wine education
Use this signal to match the winery with the right traveler.
Usually approachable for casual visits; reserve events
Policies and capacity can change, especially on weekends.
Restored industrial building in central Lubbock
The physical experience is part of the trip-planning decision.
Urban, creative, unpretentious, and grower-connected
Editorial positioning based on public visitor information.
About McPherson Cellars
McPherson Cellars is a central Lubbock winery led by one of the best-known families in Texas wine. Its downtown tasting room provides an accessible way to understand the High Plains without driving through the region's widely dispersed vineyards.
The portfolio leans into grapes that handle heat, wind, and elevation, while the tasting room hosts regular events and community programming. It is a practical first stop for travelers building a Lubbock wine itinerary.
Featured Wines & Varieties
Sangiovese
Bright, savory, and naturally suited to the winery's food-friendly style.
Viognier
Aromatic and expressive from High Plains fruit.
Les Copains
A signature blend that highlights Mediterranean varieties.
Dry Rose
A warm-weather style that suits the Lubbock climate.
Tasting Experiences
Tasting Room Flight
A downtown introduction to McPherson and High Plains wines.
Events & Patio
Frequent local programming gives the winery a community feel.
Group Visits
A convenient urban option for private gatherings.
High Plains Orientation
Use the tasting to learn which vineyards and varieties to seek out.