Sonoma County Winery Visit Tips & Etiquette

Getting the most out of a Sonoma County winery visit takes more than just showing up. These practical tips, from booking strategy to tasting technique, will make your experience significantly better.

Before You Go

• Book every tasting in advance, walk-in availability is limited, especially on weekends
• Confirm your reservations 24 hours before, wineries sometimes call to verify groups
• Plan no more than 3 winery visits per day, more exhausts your palate
• Arrange transportation in advance

At the Winery

• Arrive on time for your reservation, late arrivals may be shortened
• Eat before you start, most tasting rooms have minimal food
• Spit if you want to stay sharp, there's no shame in using the spittoon
• Ask about library wines or older vintages, these conversations reveal the best pours
• Tip your tasting room host, they're sharing significant knowledge and attention

What to Wear

Wine country is smart casual, no need to dress up, but leave the flip-flops at home. Comfortable walking shoes matter if you tour a cellar or walk the vineyard.

The Etiquette Essentials

• Don't wear heavy perfume or cologne, it interferes with wine aromas for everyone
• Ask before photographing in production areas
• If you like the wine, buy it, it's the clearest way to thank a small producer