Sonoma County Winery Visit Tips & Etiquette

Getting the most out of a Sonoma County winery visit takes more than just showing up. These practical tips — from booking strategy to tasting technique — will make your experience significantly better.

Before You Go

• Book every tasting in advance — walk-in availability is limited, especially on weekends
• Confirm your reservations 24 hours before — wineries sometimes call to verify groups
• Plan no more than 3 winery visits per day — more exhausts your palate
• Arrange transportation in advance

At the Winery

• Arrive on time for your reservation — late arrivals may be shortened
• Eat before you start — most tasting rooms have minimal food
• Spit if you want to stay sharp — there's no shame in using the spittoon
• Ask about library wines or older vintages — these conversations reveal the best pours
• Tip your tasting room host — they're sharing significant knowledge and attention

What to Wear

Wine country is smart casual — no need to dress up, but leave the flip-flops at home. Comfortable walking shoes matter if you tour a cellar or walk the vineyard.

The Etiquette Essentials

• Don't wear heavy perfume or cologne — it interferes with wine aromas for everyone
• Ask before photographing in production areas
• If you like the wine, buy it — it's the clearest way to thank a small producer