About Decoy by Duckhorn
Decoy launched in 1985 as a value-driven second label sourcing fruit across California, then became a standalone winery brand in 2008 with an expanded lineup spanning Cabernet Sauvignon, Merlot, Pinot Noir, Chardonnay, Sauvignon Blanc, Zinfandel and Rosé. It is part of the Duckhorn Portfolio, whose flagship Duckhorn Vineyards is headquartered in St. Helena, Napa Valley.
Decoy owns two Alexander Valley estate vineyards, Ridgeline Vineyard, high in the Mayacamas range (acquired 2012), and Brownell Vineyard near the Russian River (acquired 2013), and also sources from Sonoma Coast and Paso Robles. Winemaker Dana Epperson oversees the portfolio, which now includes a premium 'Decoy Limited' tier (launched 2020) and a lighter-style 'Decoy Featherweight' line (launched 2024).
A Duckhorn-owned California brand built largely on Sonoma County and Alexander Valley fruit, not estate Napa Valley vineyards.
What Wino Notion Loved
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Born as Duckhorn's second labelIntroduced in 1985 sourcing fruit statewide, Decoy became a standalone winery brand with an expanded varietal lineup in 2008.
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Estate vineyards in Alexander ValleyDecoy owns Ridgeline Vineyard (acquired 2012) in the Mayacamas foothills and Brownell Vineyard (acquired 2013) near the Russian River.
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Not a Napa estate labelDespite Duckhorn's St. Helena roots, most current Decoy wines are sourced from Sonoma County, Alexander Valley, and Paso Robles rather than Napa Valley vineyards.
"An actively operating, widely distributed Duckhorn-portfolio brand whose wines are mostly sourced outside Napa Valley despite the parent company's Napa roots."
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Featured Wines
CABERNET SAUVIGNON
Decoy Sonoma County Cabernet Sauvignon
2023 · Sonoma County
Decoy's flagship Cabernet, blending fruit from estate and grower vineyards across Sonoma County.
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CABERNET SAUVIGNON
Decoy Limited Cabernet Sauvignon
Current release · Alexander Valley
A premium, limited-production tier launched in 2020, drawing on Decoy's estate Alexander Valley vineyards.
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SAUVIGNON BLANC
Decoy Sauvignon Blanc
Current release · Sonoma County
A California-sourced white rounding out Decoy's broader varietal lineup alongside Chardonnay, Pinot Noir, Merlot, Zinfandel and Rosé.
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Portfolio and vineyard facts per decoywines.com 'Our Story' page and Duckhorn Portfolio brand materials, July 2026; specific current-release pricing not confirmed from a primary source during this research pass.
Tasting Experiences
No estate tasting room (Napa)
Decoy is a portfolio brand distributed through retail rather than an estate winery with its own Napa Valley visitor program.
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Estate vineyard sourcing
Decoy's premium tier draws on its own Ridgeline and Brownell vineyards in Alexander Valley, Sonoma County.
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