About Decoy by Duckhorn
Decoy by Duckhorn maintains the waterfowl naming tradition of the Duckhorn Wine Company — where Duckhorn named for the duck, Decoy is the artificial lure used to attract ducks within range of the hunter. The decoy is the accessible entry point: not the real thing but the compelling imitation that draws the consumer toward the authentic experience. As Duckhorn's everyday-accessible second label, Decoy produces Merlot, Cabernet Sauvignon, Pinot Noir, and Rosé from California Coast and Sonoma County vineyard sources at pricing significantly below the Duckhorn flagship, making the brand's quality philosophy accessible at the entry level. Wine Spectator has scored Decoy's Merlot and Cabernet at 88–91 points.
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Visit pending — based on winery profile & reputation
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Decoy by DuckhornDecoy by Duckhorn maintains the waterfowl naming tradition of the Duckhorn Wine Company — where Duckhorn named for the duck, Decoy is the artificial lure used to attract ducks within range of the hunter.
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The decoy isThe decoy is the accessible entry point: not the real thing but the compelling imitation that draws the consumer toward the authentic experience.
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As Duckhorn's everyday-accessibleAs Duckhorn's everyday-accessible second label, Decoy produces Merlot, Cabernet Sauvignon, Pinot Noir, and Rosé from California Coast and Sonoma County vineyard sources at pricing significantly below the Duckhorn flagship, making the brand's quality philosophy accessible at the entry level.
"The 1985 Napa Valley decoy-waterfowl-second-label-naming Merlot and Cabernet Sauvignon accessible second label from Duck"
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Decoy by Duckhorn
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Featured Wines
Pinot Noir
Sonoma County Pinot Noir
Sonoma County / Decoy Estate
Decoy's waterfowl-lure-second-label Sonoma County Pinot — Duckhorn Wine Company's accessible everyday tier at 88–91 points, the decoy that draws consumers toward the Duckhorn flagship.
Estate
★★★★☆
Merlot
California Merlot
California / Decoy Estate
Decoy by Duckhorn's waterfowl-lure Merlot — the accessible California Merlot from the parent company that made Napa Valley Merlot nationally famous.
Estate
★★★★☆
Tasting Experiences
Book on Tock →Decoy Duckhorn Walk-In
Daily walk-in at Duckhorn Wine Company's decoy-naming everyday-accessible Healdsburg tasting room — Decoy Pinot Noir and Merlot at 88–91 points. Dog-friendly, picnic, views.
From $25
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