About Lost Canyon Winery
Lost Canyon Winery is named for the lost canyon — terrain that has been overlooked, unmapped, or forgotten, discoverable only by those who search beyond the obvious pathways. Matt Rorick's Oakland-based winery declares a wine philosophy of seeking out the overlooked: old-vine vineyards that haven't attracted fashionable attention, varieties that California's wine market undervalues, sites that reward the patient explorer rather than the trend-follower.
Matt Rorick sources from Sonoma County, the Sierra Foothills, and other California regions, with a particular focus on old-vine Zinfandel and Grenache from heritage blocks that most winemakers have passed over. The lost-canyon philosophy means finding what others have missed rather than competing for the most fashionable sites.
The Oakland base and the appointment-only format signal the same thing: this is a winery for those who seek it out, not one that markets itself to be found.