About McPrice Myers Wine
McPrice Mac Myers found wine stocking shelves at a Southern California Trader Joe's, fell for Northern Rhone Syrah, and at 24 discovered that Central Coast Wine Services would lease custom-crush space to anyone with used barrels and nerve. His first wine, a 2002 Larner Vineyard Syrah he still makes today, launched a self-taught career that came up alongside Paso's golden-age class of Cris Cherry, Eric Jensen, Justin Smith and Scott Hawley. With Russell From he ran the Barrel 27 label from 2003, and his 2005 Terra Bella Syrah began the McPrice Myers Beautiful Earth series.
In 2014 Myers moved the winery to an 84-acre Adelaida District property, and in 2017 wine club member turned co-owner Venus Lai, an accomplished scientist and fermentation expert, partnered with him to buy the estate outright, expanding its 20 acres of vines and releasing the first estate wine in 2020. A hilltop guesthouse followed, then in June 2025 a solar-powered tasting venue built partly from repurposed shipping containers. The four-brand portfolio runs from the $25 Hard Working Wines tier, led by Bull by the Horns Cabernet, to the flagship estate bottlings, all worn with Myers's signature black Dickies, Irish Claddagh labels and a hand-drawn Believe sign over the cellar door.
A Trader Joe's-trained, self-taught Adelaida ace whose half-ton 2002 debut grew into estate Cabernet, Believe signs and black-Dickies stardom.
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Half a ton to start,Myers made his 2002 debut with borrowed space, used barrels and a Larner Vineyard Syrah he still bottles.
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The golden-age class,he came up alongside Villa Creek's Cherry, Booker's Jensen, Saxum's Smith and Torrin's Hawley.
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A club member turned co-owner,scientist Venus Lai went from 2015 tasting-room visitor to estate partner in 2017.
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Bull by the Horns,the $25 Hard Working Wines tier proves the house can deliver value at 22,000 cases.
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Claddagh on the label,Myers's Irish roots in Cork, Galway and Waterford mark every bottle.
"A Trader Joe's-trained, self-taught Adelaida ace whose half-ton 2002 debut grew into estate Cabernet, Believe signs and black-Dickies stardom."
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Wines change with each vintage
For an accurate list of current-release wines and library bottlings from McPrice Myers Wine, please check the winery's official website or contact the tasting room directly. Adelaida District producers typically rotate vintages and offerings seasonally.
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Taste the wines at McPrice Myers Wine in the Adelaida District. By appointment only, reservations required.
From $25
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