About Rabble Wine Company
Rabble made its name with some of wine's most technologically playful packaging: labels drawn from medieval apocalyptic woodcuts that spring to life in animated augmented reality through a phone app. Behind the theatrics sits serious Central Coast fruit, with vineyard roots in grower Rob Murray's holdings, delivering Zinfandel, Cabernet and red blends built for immediate pleasure.
The brand's irreverent identity, rooted in the idea of rabble-rousers upending wine's stuffiness, carried it onto shelves nationwide. The wines remain approachable, boldly fruited and priced for weeknights, with the AR labels still the best party trick in the aisle.